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Givenchy

In 1952 the house of Givenchy was founded. The name of the founder is Hubert de Givenchy and he was an Italian designer. He is a member of Chambre Syndicale de la Haute Couture et du Pret-a-Porter. Givenchy company produces luxury goods for men and women. In 1993 the company's revenue was $176 million. That made them the second biggest apparel division of LMVH.

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Les Parfums Givenchy since 1957

The first fragrance created by Monsieur Hubert de Givenchy was dedicated to wonderful Audrey Hepburn-the most famous spokeperson for Les Parfums Givenchy; this first fragrance was called L'Interdit (forbidden)-a delightful, refined, and feminine formula with rose, jasmine, and violet notes veiled in a powdery mist; it has been reformulated in 2002. The other important feminine figure to represent Parfums Givenchy to the media is Liv Tayler, while Justin Timberlake is the spokesman for the men's version of Play.

Givenchy best sellers include the Amarige collection, the Ange Ou Démon line, the Dalia Noir palette, the Givenchy Harvest gamma, Insence Ultramarine, Les Parfums Mythiques, Organza, etc. Following a brilliant marketing strategy, the company advertizes its fragrances in iconic couples impersonating specific charismatic personalities:

  • Chic and Intense - Very Irresistible for Her-a woody fruity plum twist + Play for Him Intense-an oriental fragrance;
  • Eternal Lovers - Ange Ou Démon Le Secret Elixir for Her-orange blossom, Frangipani, and jasmine + Givenchy Pi for Him-a masculine woody fragrance;
  • Cool and Creative - Ange Ou Démon Le Secret-fruited tea essence for her + Play for Him-a warm woody fragrance;
  • Boho Chic-Very Irresistible Givenchy-a rose scent for her + Monsieur de Givenchy - a citrus perfume for him;
  • Powerful and Magnetic-L'Interdit-Audrey Hepburn's perfume + Givenchy Vetyver-the perfume of Monsieur de Givenchy.

The appearance of the Givenchy line of perfumes is in accordance with the signature of the house: the square shape consisting of a quadruple element disposed symmetrically, reminding of the Greek labyrinth motif and the Celtic crosses, combined in a delicate and elaborate design. The shapes of the bottles are rather complex, often featuring stylized, silhouetted, and delicately feminine volumes; the Organza collection comes in bottles with acanthus caps reminding of an intricate coiffure. The Pi collection is presented in trapezoidal bottles-a suggestion of scale weights that evolved in a rather futuristic concave pyramid design with the launching of the Pi Neo in 2008. The Play collection features an MP3 player bottle-a very nice accessory in itself.

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